Job Description

Overview

YOU: A passionate designer that develops unique, fresh, and innovating designs that are optimized for search engines and help customers stand out.

US: Rural. Fully Remote. Bootstrapped. SaaS. Profitable. 4x Inc. 5000 list. Carrot.com.

Carrot is a fast-growing SaaS company that helps real estate investors and high-performing real estate agents cut through the clutter online to grow leads and revenue with our lead generation and content marketing tools. Our core values guide how we serve our team members and customers.

Our vision is to inspire and empower real estate professionals to gain true freedom and make a greater impact with their businesses.

We are a small but growing team with 10+ years in business, multiple awards, and thousands of customers. We are looking for someone who wants to build something special with us.

Learn more about what we do at Carrot.com.

Role Overview

We are a SaaS platform that empowers thousands of businesses to create high-performing websites. As a remote Web Designer, youll help craft beautiful, high-performing website templates and reusable block patterns tailored to the real estate investor market. Youll work hands-on within our WordPress CMS and proprietary tools to develop content that forms the foundation for member websites while optimizing for performance outcomes across conversion rate, Core Web Vitals, and SEO rankings. Youll design for specific user types (e.g., motivated sellers, land buyers, and cash home buyers) and create layouts that build trust fast and drive action. This role focuses on designing visual systems that drive results, not building custom code or plugins.

In this contract role, youll collaborate with product and engineering teams to create responsive templates that are easy to launch and personalize, grounded in conversion best practices, and youll provide product feedback to help grow the platform as a best-in-class content tool. The ideal candidate has a sharp eye for layout, typography, and mobile-first design, and can discuss HTML and CSS structure in a design context.

Goals & Responsibilities

• Create and maintain website content templates and pages
• Maximize conversion rates, Core Web Vitals performance, and SEO rankings for platform members
• Develop reusable, modular block patterns and content sections optimized for clarity, responsiveness, and conversion
• Design content with empathy for customers and their leads
• Develop content assets and messaging templates for platform-wide reuse with brand consistency
• Implement SEO best practices and conduct keyword research
• Partner with Product to evolve WordPress editing experience and provide content-focused feedback
• Collaborate with Engineering to guide content defaults, styling, and theme architecture
• Work with Customer Experience & Services teams to translate customer needs into content updates
• Define content standards for usability, mobile responsiveness, and performance
• Monitor content performance metrics and identify optimization opportunities
• Stay current with CRO, Core Web Vitals, SEO, and WordPress FSE trends
• Test and iterate on content variations to improve member outcomes
• Document content creation processes for scalable operations

Requirements

• Strong verbal and written English communication; comfortable in virtual meetings and cross-team collaboration
• Effective communicator across Slack, Loom, async tools, and video calls
• Strong eye for layout, hierarchy, whitespace, and modern UI/UX design
• Experience building pages with visual editors WordPress Block Editor
• Experience optimizing webpage content for performance: conversions, Core Web Vitals, SEO, accessibility
• Working knowledge of HTML & CSS
• Experience using Figma (or similar) for design mockups and handoffs
• Fluent in color theory and typography;
• Understanding of designing with a specific audience in mind
• Bonus: Real estate, home services, or other trust-critical industries.

The compensation for this role will be based on relevant experience and skillset evaluated during the interview process.

Working At Carrot

Our members come first. We love innovation. We want to leave a legacy and have fun. We are fully remote and flexible.

• We love helping our members generate leads and close deals; customer success stories are shared daily.
• We embrace cutting-edge technology and performance improvements to help members generate leads.
• We take our brand seriously and strive to empower our team to impact communities.
• Our culture is laid-back, collaborative, and focused on growth and impact.
• Fully remote with a healthy work-life balance; team members across the USA

Benefits

We offer a benefits package focused on work-life balance and growth:

• Paid Time Off: 3 weeks vacation + 1 week personal leave + 11 holidays
• Health Insurance: Company covers 75% of plan costs
• Fully Remote: Work from anywhere in the U.S. with a valid work authorization
• 401(k): Employer contributions start after 6 months
• Home Office Setup: New computer and yearly home office stipend
• Personal Development Stipend for courses, training, or conferences
• Fitness stipend
• Yearly charitable contribution matching
• Free books to support growth
• Paid parental leave

Ready? Apply now. We encourage applicants from diverse backgrounds to apply even if they dont tick every box.

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