Job Description
Overview
About Us At Kinder's. Whats it like to work at Kinders? Theres a lot of snacking and geeking out over what we cooked over the weekend, but theres also hard work. Were obsessed with flavor. With over 100 products sold nationwide, were a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. Privately held and founder-led, we operate with an entrepreneurial spirit. As we expand globally and approach $1 billion in revenue, were looking for smart, scrappy, flavor-obsessed people to join our team. Youll be part of a journey to add flavor to millions of meals and lives every day.
How You\'ll Have Impact at Kinder\'s: Reporting to the EVP of Growth, the Director of Brand Management will be responsible for portfolio development and business leadership to drive the highest rate of sustainable growth for their portion of the Kinder\'s portfolio. You will partner with the EVP of Growth and cross-functional teams to build a sustainable product engine to fuel continued high growth by creating exciting, delicious, and effortless solutions for consumers across all brand touchpoints.
Responsibilities
- Business Planning and Strategy Identify untapped consumer opportunities by leveraging consumer and market research and performance data to uncover new volume and profit growth areas.
- Business planning Develop short and long-term business plans, specifying objectives, strategies, key initiatives and performance metrics based on deep understanding of consumer and retailer needs, food trends, category and competitive dynamics.
- Internal analysis Become the internal expert and go-to for your portfolio through ongoing analysis of business performance, trends, insights, and consumer behavior.
- Go-to-market optimization Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics.
- Product and Portfolio Management Drive holistic understanding of the product portfolio in context of the consumer, category, customers and company to make strategic recommendations for innovation, renovation, activation, and/or rationalization.
- Product roadmap Build and direct the product roadmap for your portfolio (e.g., line extensions, new flavors, new packs, recipe or packaging changes).
- P&L knowledge Develop deep knowledge of the portfolio P&L, recommend and actively manage approved initiatives to drive sustained top-line and bottom-line growth.
- Business analysis Provide ongoing business analysis and visibility, including development and delivery of monthly business operations meetings and quarterly business reviews.
- Marketing Planning Assess and recommend optimal demand investment mix across your portfolio considering brand marketing and retailer marketing levers.
- Brand marketing guidance Guide brand marketing efforts (creative & content, digital & field experiences) from agency briefs through execution and KPI measurement, based on business needs and strategic brand development goals.
- Sales partnership Partner with Sales to develop and deliver effective strategies and tactics to spur growth across retail channels.
- Cross-Functional Partnership Partner with Project Management and cross-functional teams to overcome executional and logistical hurdles to meet in-market timing and coordinate product and packaging solutions.
- Portfolio alignment Drive alignment on portfolio priorities with senior management and functional leads, including Insights, Product Development, Finance, Operations, and Sales.
- Communication Communicate portfolio performance and key initiatives with internal and external stakeholders (e.g., employees, board members, retail customers).
What You Bring To The Table
Education / Experience
- Bachelor\'s Degree required, MBA preferred.
- 10+ years relevant work experience in consumer brand management or product management. Food and/or product innovation experience is a plus.
- Proven strategic thinker with experience managing complex portfolios.
- Experience collaborating with and leading cross-functional teams.
- Strong analytical & quantitative skills with capability to use data and/or research to make insight-based recommendations and drive organizational alignment.
- Knowledge of key syndicated data sources (e.g., Circana, Numerator).
- Strong prioritization and organization skills with understanding of product development process from ideation to commercialization to in-market activation.
- Personal Characteristics Business builder who owns and drives results.
- Growth mindset with an excitement to learn (and teach).
- Thrive in a dynamic, lean, and agile environment with a proven record of completing projects on time in full through cross-functional team management, leadership, communication and influence.
- Self-starter who takes initiative and speaks their mind.
- Excited to be part of a fast-moving team with the ability to be a leader and the humility to be a follower.
- Enjoy making decisions and finding ways to say yes to impactful priorities.
Things About The Way We Work
- No two days here are the same.
- We try to be good team members and good communicators, but we don\'t live by hierarchy and structure everyone is a difference maker here.
- We make a lot of decisions in the face of incomplete information embrace ambiguity and make good decisions fast.
- We believe our job is to take smart risks, not to eliminate risk.
- We value growing our skills while remaining entrepreneurial at heart.
- We aren\'t trying to be average we aim to do exceptional things and are willing to work hard to achieve them.
Location & Travel
The position will be based out of our 40,000 sq. foot office in Walnut Creek, CA. We have a hybrid work structure with 4 days in the office weekly to encourage collaboration and connections, and 1 flex day per week to choose to be in the office or work from home based on what makes sense for the individual.
The expected starting salary range for this role is $190,000- $215,000 per year. We may ultimately pay more or less than the posted range based on location, relevant education, qualifications, performance and business needs.
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Job Tags
Full time, Temporary work, Work experience placement, Work at office, Flexible hours, Weekend work, 1 day per week,